

Aja Waseem is a broadcast journalist, podcast host, and sports marketing entrepreneur passionate about storytelling, culture, and meaningful conversations. As the creator of Wassup Waseem, she uses media to explore personal growth, relationships, and real-life experiences that resonate with a new generation. Through her work in sports and media, Aja connects athletes, brands, and audiences while building platforms that inspire dialogue and opportunity.
My sports marketing agency focused on helping athletes build powerful personal brands and secure meaningful partnerships. Through strategic storytelling, media development, and brand collaborations, the agency connects athletes with opportunities that extend beyond the game.
Helping athletes build strong personal brands
Connecting athletes with brand deals
Building media and storytelling plans



Wassup Waseem is a podcast that explores real conversations about personal growth, relationships, culture, and the experiences shaping our generation. Through honest dialogue and fresh perspectives, the show creates space for meaningful discussions that challenge how we think about life and success.
“Wassup Wassup”
For partnerships, podcast appearances, or athlete marketing inquiries.